The “Missing Piece” to your Graphic Design Services and Printing Needs!
Most businesses today need graphic design services to accomplish their marketing and creative objectives. Employing an internal graphic designer is often unrealistic for businesses since they don’t have the amount of work to warrant a full-time graphic designer.
Most times companies delegate design duties to an office administrator, or a “volunteering”employee. This approach usually sacrifices the quality of design and graphic design capabilities. By outsourcing to a professional graphic designer you are free to focus more on your core functions as a business knowing your projects are in professional hands.
When you find a graphic design company who is talented, highly skilled, and motivated they can really take your business to the next level. The best part is, you only pay for the time actually spent working on projects, and retain a fixed amount so you know what to expect. Typical services could include everything from brochure design, logo design, website design and marketing material production.
Outsourcing to a design professional will save you time and energy. They look after their own resources, and their personal problems don’t become yours. You don’t need to worry about ongoing training either. Outsourcing has become common practice for many businesses today. New businesses with little or no office space can benefit from outsourcing to a graphic design professional. Large businesses can also benefit by using an outside design company since they have a regular work load and desire agency standard design work.
The main reasons businesses outsource graphic design services is to save money and get a professional result. You don’t need to pay for your own equipment, training and insurance and you know you are getting a professional service – Headache FREE!
Graphic Design Professionals have the potential to save your business thousands of dollars in staffing costs. This is very cost effective because you only pay when they work. Since they are an external expense they are tax deductible. Business owners often expect to pay more for outsourced professional services than bringing on an employee to cover the required skills. This is often not the case when you take all expenses into account.
Working with an outside graphic designer is very similar to having a designer almost next to you. These days we communicate electronically no matter where the person is, usually by sending an email.
Communication is vital in any business relationship, as well as quality customer service. Find a professional that responds in a timely manner, even if the reply is to let you know they are very busy today, and will get back to you as soon as they can. You need to be kept informed, so make sure you’re getting the customer service you deserve.
Graphic Designers who work outside your business tend to think more creatively than an in-house designer might since they view things from an external perspective, they often work in an environment with other creative people.
An outside Graphic Designer is likely to thank you for sending more work when an in-house designer is likely to complain they are overloaded. Graphic Designers will understand the more they can help their clients the more they will use their services and the more referrals they will receive.
Your designer should be a trained design professional prepared to work as part of your team. Over time a strong working relationship can be built.
When shopping from design studio to design studio with each project your company produces you must consider the time you need to spend assessing the various suppliers and explaining your requirements. The time you invest into the designer will be useful from project to project as they learn more and more about your business. This also enables your Graphic Designer to make recommendations and see opportunities you may not have considered. They will become an external partner in your business success.
When working with an outside designer, you can even set them up with an email address associated with your business so any correspondence they send related to your business works in with your usual business practices seamlessly. This can help your employees identify with your Graphic Designer as a regular part of the team.