How Graphic Design Matters–More Than Ever–In 2014
Forbes.com recently published this article on how Graphic Design Matters More Than Ever in 2014.
Several months ago, tongue in cheek, I made the case that graphic design no longer matters—that in today’s world, the words and content on websites means more for supporting SEO and overall online business strength.
And today, my great friend Randall Smith, founder of Salt Lake City brand management agency Modern 8, has given me reason to eat at least a few of my words. With degrees in both advertising and graphic design and a lengthy list of awards, Smith is a connoisseur of visual design (and he sports a wicked cool wardrobe).
Here’s what Smith had to say: Quoting New York City Mayor Michael Bloomberg in a recent interview in the annual design issue of Fast Company magazine, he noted, “Design does matter. And not necessarily in a way that people realize.”
Bloomberg was referring to design on citywide scales, but according to Smith, the principle applies to individual business as well: “If good graphic design is doing its job, it is managing your perception of an experience in many ways—both obvious and not so obvious. How you feel, and therefore if whether you’re going to engage and buy, is directly influenced by the design of a website, a package or a business card.”
Smith agrees with the comment of Forbes contributor Mike Myatt: “Why present a content vs. design argument? The Holy Grail is found in nesting great content within brilliant design—don’t think ‘either/or,’ think ‘and’.”
Myatt continued, “Being found is…